What if the best business idea isn’t something brand new — but something no one else is paying attention to?
In this clip, I sit down with my twin sons, Josh and Owen, as they share how they built a business around a niche most people overlooked: performance socks for golf. Soccer and football had them. Golf didn’t. So they took the risk and filled the gap.
This conversation is a powerful lesson in entrepreneurship, risk-taking, and spotting opportunities hidden in plain sight. If you’ve ever wondered whether your idea is “too niche,” this clip might change how you think about starting a business.
👉 Watch the full episode for more insights on building, betting on yourself, and thinking differently as an entrepreneur.